Vice President of Marketing

The VP of Marketing will play a key role in shaping the company’s brand presence in the USA market, accelerating adoption of therapeutic wearable devices, and aligning physician-focused strategies with patient engagement initiatives.

Location

Eastern Time (United States); hybrid work is acceptable.

Main Responsibilities:

• Develop and execute an integrated marketing strategy across both HCP and patient digital channels to drive awareness, market penetration, and revenue.
• Build, mentor, and scale a high-performing marketing team with leadership across the USA and strategic coordination with Israeli teams.
• Align marketing initiatives with broader company goals and product lifecycle strategies.
• Ensure strong collaboration between clinical, sales, market access, medical affairs and operations teams.
• Oversee launch planning, including market research, value proposition development, pricing, and promotional strategy.
• Define and monitor key performance indicators (KPIs), and optimize efforts based on data and analytics.
• Manage marketing budgets and ensure cost-effective allocation of resources.
• Stay current on the competitive landscape, market dynamics, regulatory developments, and industry trends.
• Represent Theranica at global industry conferences, events, and key stakeholder engagements.

Qualifications & Requirements

• Minimum of 10 years of progressive experience in Marketing leadership roles within a US medical device company. Early career sales experience is highly beneficial.
• Proven success developing and executing marketing strategies for FDA regulated therapeutic devices marketed to HCPs.
• Experience managing or integrating global marketing teams, including digital/consumer-oriented units.
• Deep understanding of payer dynamics and how to drive HCP adoption and reimbursement pull-through. Medical benefit reimbursement knowledge, specifically through the DME distribution pathway, is highly desirable.
• Strong preference for experience in neurology and/or pediatric-focused therapeutic devices.
• Prior experience with direct-to-consumer (DTC) or patient engagement campaigns is a plus.

Candidate Profile

• Brings a startup mentality—adaptable, hands-on, and comfortable operating in small, energetic teams with lean resources in a global organization.
• Highly strategic and analytical, with a creative approach to brand building and go-to-market execution.
• Thrives in fast-paced, high-growth environments and is energized by innovation and mission-driven work.